24th October-18th December 2011
From Shakespeare’s Othello to Sir Winston Churchill’s memoirs and paintings, Morocco has been inspiring British culture for centuries. Now, this enchanted country is heading for London, bringing with it a unique and insightful cultural exhibition. Hosted at luxury Knightsbridge store Harrods, “Inspiring Morocco” will recreate an authentic Riad in store from 24th October until 18th December. The exhibition will showcase the best of the country’s art, craftsmanship and cuisine throughout the store, giving visitors a taste of both the traditional and contemporary wonders of Morocco.
On the Third Floor, master artisans have hand-crafted a stunning traditional Moroccan arched riad, enriched with ornate zellige tiles and intricate woodcarving, complete with a marble fountain centerpiece. Inspiring Morocco will be London’s only authentic Moroccan venue where exquisite handicrafts, including kaftans, textiles, leather goods and ceramics, and beautifully handcrafted filigree (copperworks), will be showcased and available for purchase or order.
Moreover, paintings, photography and kaftans from some of the country’s most esteemed and up-and-coming artistic talent will be exhibited. And for a moment of relaxation, customers can recline in the opulent settings of a Moroccan tea room and enjoy complimentary Moroccan mint tea and sweets.
In addition to the exhibits, each Saturday and Sunday from 5th November, a range of authentic Moroccan experiences will be available for shoppers to enjoy, including traditional henna tattoos, calligraphy and live ‘oud’ music. In the Urban Retreat spa, an exclusive range of luxury beauty products made with indigenous Moroccan ingredients such as argan oil, rose and rhassoul will be available for a limited period only.
Food lovers can get a taste of Morocco’s famed and distinctive cuisine within the store’s iconic Food Halls on the Ground Floor, where a handpicked selection of the best Moroccan produce will be available to taste and take home, including exotic spices and delicacies; argan oil; couscous and tagine dishes. Meanwhile, a section of the Fourth Floor Georgian Restaurant will be transformed into a Moroccan-inspired dining experience with an exclusive menu featuring
signature dishes from various regions of the country and prepared by Moroccan Chef Moha of the famous Dar Moha in Marrakech.
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NOTES TO EDITOR:
Inspiring Morocco will be open at Harrods until 18th December. For more information,
please visit www.inspiringmorocco.com
Inspiring Morocco encapsulates and cements the longstanding relationship between Morocco and Britain, where for centuries they have enjoyed a close relationship. The growing interest within the UK for Moroccan culture, design and cuisine, is reflected through the increase in the number of British tourists, celebrities and opinion leaders who have visited or indeed own homes Morocco. This one of a kind exhibition is the per- fect occasion to re-acquaint the British public with a sample of the very best and authentic culture Morocco
has to offer.
The exotic and colourful allure of Morocco is imprinted into the cultural psyche of Britons. Shakespeare is said to have been inspired by the Moroccan Ambassador to the Court of Queen Elizabeth I, Abdel- Messaoud Ben Mohammed Ben Ouahed Anoun, for his character Othello. Sir Winston Churchill, an ardent admirer of Morocco, recounted the beauty of Marrakech in his memoires and paintings. Now, the British public can experience the modern face of Moroccan crafts and culinary expertise, where traditional artisan skills are interpreted for a discerning audience.
The Inspiring Morocco exhibition is brought to you at Harrods by the Embassy of the Kingdom of Morocco in London in close partnership with “La Maison de l’Artisan” , “Maroc Export”, the “Moroccan National Tourist Office”and the Moroccan Airline “Royal Air Maroc”.
Inspiring Morocco is the first of a number of cultural events that will be organized in the UK throughout 2011 and 2012.
For more information or images, please contact Ketchum Pleon: Liz Lock
E: liz.lock @ketchumpleon.com
T: 020 7611 3817
contact Harrods Corporate Affairs Office:
T: 0207 893 8624
NOTES TO EDITOR: